Impression share includes all auctions where your ad showed, and all auctions where your ad is competitive enough to show. To estimate impression share, Google looks at the ad auctions over the course of the day, and uses internal data such as quality for you and other participants in the same ad auctions. ATIS is available for campaigns, ad groups and product groups (for Shopping campaigns).
There’s only one “absolute top impression” per auction so your absolute top impression share is an important indicator of your overall prominence.Ībsolute top impression share = absolute top impressions / total eligible top impressionsĪbsolute top impression share can help you understand whether your products might appear more prominently in Shopping ad results if you increase your bid or budget. Absolute top impression shareĪbsolute top impression share (ATIS) is the percentage of your Shopping ad impressions that are shown in the most prominent Shopping position. Impression share is a good way to understand whether your ads might reach more people if you increase your bid or budget. Impression share data is available for campaigns, ad groups, product groups (for Shopping campaigns) and keywords.
Impression share = impressions/total eligible impressionsĮligible impressions are estimated using many factors, including targeting settings, approval statuses and quality. Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get. Two impression metrics track how prominent your ads are: impression share (IS) and absolute top-impression share (ATIS).
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